Designing experiences that create real impact.
With over 15 years of experience, I design digital products that seamlessly integrate user needs, visual aesthetics and strategic business goals.
Grounded in empathy, driven by innovation, and built for adaptability — my work delivers intuitive, beautiful, and high-performing solutions that make a difference.
Case studies and projects I like to share with you.
With a strong foundation in digital product design, I transform complex challenges into simple, elegant, and effective solutions.
Collaboration is at the core of how I work — I combine creative intuition with strategic thinking and user insights to create experiences that resonate. I believe in growing together: through mentorship, curiosity, and shared purpose, I help teams build products that deliver lasting value.
Designing with intention.
I use the Double Diamond process — enhanced with my own Single–Step Solution method to ensure we design the right thing and design it right.
Design the right thing.
Design the thing right.
Discover
Understand the challenge through research and exploration. This involves empathy, user interviews, and data analysis to uncover meaningful insights.
Define
Synthesize findings into a clear, actionable problem statement that guides the design effort.
Explore
Generate ideas and prototype early. This phase encourages divergent thinking and fast iteration.
Deliver
Single–step solution
Converge toward one strong direction, refining and validating through testing, feedback, and iteration to ensure the solution is effective and feasible.
Want to know more about the Single-Step Solution method? Let’s talk.
Skills
- Conceptualization
- Corporate Identity/Design
- Digital Product Design
- Design Strategy
- Design Systems
- Experience Design
- Google Design Sprint Facilitation
- Interface Design
- Prototyping
- User Testing
- UX Strategy
Tools
- Ableton Live
- Adobe After Effects
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe XD
- Apple iWork
- Blender
- Figma
- Infinity Designer
- Invision
- Microsoft Office
- Principle
- Procreate
- Sketch
- Webflow
- WordPress
- Vectorinator
- Visual Studio Code
Experience
April 2023 — Present
Senior R&D User Experience Designer
ABB
August 2016 — März 2023
Senior Experience Designer
Swisscom
January 2015 — July 2016
Experience Designer
Swisscom
January 2014 — December 2014
Mobile Interaction Designer
Swisscom
February 2012 — December 2013
Interaction Designer
Swisscom
October 2011 — February 2012
Lecturer User Interface Design
HfG Schwäbisch Gmünd
January 2010 — January 2012
Freelance Experience Designer
Jibe Mobile (aquired by Google)
August 2008 — May 2011
Freelance Experience Designer
Vodafone Global
Education
Master of Arts
Communication Planning and Design
HfG Schwäbisch Gmünd
Diplom–Designer (FH)
Information– and Media Design
HfG Schwäbisch Gmünd
Nanodegree
Front–End Developer
Udacity
Certifications & Further Training
Leadership & Strategy
CAS Digital Strategy & Value Creation
ZHAW, Winterthur
CAS Leadership Foundations
ZHAW, Zurich
Leading People
Harvard Manage Monitor
Leading for Creativity
IDEO U
Design & UX
Design Sprint Facilitator
AJ&Smart, Berlin
Human Centered Design Facilitator
Creaholics, Biel
Facilitation
oose, Hamburg
Development & Technical Skills
Figma UI UX Design Advanced
Udemy, Dan Scott
Wordpress Theme Development from Scratch 2.0
Udemy, Marcelo Xavier Vieira
Web Developer Bootcamp
Udemy, Colt Steele
Bootstrap to Wordpress
Udemy, Brad Hussey
Certified Professional for Requirements Engineering (Foundation Level)
IREB, Swiss Requirements Engineering Board
AI & Digital Marketing
Google AI Essentials
Google, Coursera
Fundamentals of Digital Marketing
Google Digital Academy, Skillshop
3D & Motion Design
3D Illustration with Blender
Polygon Runway, Roman Klčo
Adobe After Effects: Complete Course from Novice to Expert
Udemy, Louay Zambarakji
Personal interests
Certified Barista
European Bartender School, Berlin
Latte Art Barista
Coffee Lab, Zurich