Envisioning future digital products & services.
I am a seasoned digital product lead designer with over 15 years of experience specializing in conceptualizing and designing digital products and services.
My approach integrates user needs, business goals, technical feasibility, and aesthetics.
Case studies and projects I like to share with you.
Vodafone 360
Your digital identity on one device and app with all the benefits of a social network.
With extensive experience in digital product design, I am driven by core values that guide my work. Grounded in user–centric principles and passionate about innovation, I excel in collaborative settings where creativity, empathy, and ethics intersect to produce impactful solutions. Committed to continuous learning, I view challenges as opportunities for growth, always aiming to push the boundaries of design excellence. Focused on quality, adaptability, and mentorship, I strive to empower teams to deliver exceptional user experiences that make a meaningful difference.
How to achieve best design results. Utilising the double diamond design process enriched with the single–step solution method.
Design the right thing.
Discover
Seek to understand the problem or challenge by researching and gathering information. This phase involves empathy, user research, and exploration to identify insights and opportunities.
Define
Define the problem based on the insights gained. This phase involves synthesising information, identifying patterns, and framing the design challenge in a way that guides the subsequent creative process.
Explore
Generate a wide range of ideas and potential solutions. This phase emphasises divergent thinking and encourages creativity. It involves brainstorming, prototyping, and experimenting with different concepts.
Deliver
Single–step solution
Refine and narrow down the ideas generated in the previous phase and creating a tangible solution, by applying the single–step solution approach.Finally incorporate testing, iterating, and finalizing the design to deliver a well–thought–out and effective solution.
Want to know more about the promising single–step solution method? Hit me up and let’s have a chat.
Skills
- Conceptualization
- Corporate Identity/Design
- Digital Product Design
- Design Strategy
- Design Systems
- Experience Design
- Google Design Sprint Facilitation
- Interface Design
- Prototyping
- User Testing
- UX Strategy
Tools
- Ableton Live
- Adobe After Effects
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe XD
- Apple iWork
- Blender
- Figma
- Infinity Designer
- Invision
- Microsoft Office
- Principle
- Procreate
- Sketch
- Webflow
- WordPress
- Vectorinator
- Visual Studio Code
Experience
since April 2024
Principal R&D User Experience Designer
ABB
April 2023 – March 2024
Senior R&D User Experience Designer
ABB
August 2016 — März 2023
Senior Experience Designer
Swisscom
January 2015 — July 2016
Experience Designer
Swisscom
January 2014 — December 2014
Mobile Interaction Designer
Swisscom
February 2012 — December 2013
Interaction Designer
Swisscom
October 2011 — February 2012
Lecturer User Interface Design
HfG Schwäbisch Gmünd
January 2010 — January 2012
Freelance Experience Designer
Jibe Mobile (aquired by Google)
August 2008 — May 2011
Freelance Experience Designer
Vodafone Global
Education
Certificate
Google AI Essentials
Google, Coursera
Certificate
Leading People
Harvard Manage Monitor
Certificate
3D Illustration with Blender
Polygon Runway, Roman Klčo
Certificate
Adobe After Effects: Complete Course from Novice to Expert
Udemy, Louay Zambarakji
Certificate
Certified Barista
European Bartender School, Berlin
Certificate of Advanced Studies
CAS Digital Strategy & Value Creation
ZHAW, Winterthur
Certificate
Wordpress Theme Development from Scratch 2.0
Udemy, Marcelo Xavier Vieira
Certificate
Leading for Creativity
IDEO U
Certificate
Latte Art Barista
Coffee Lab, Zurich
Certificate
Web Developer Bootcamp
Udemy, Colt Steele
Certificate
Design Sprint Facilitator
AJ&Smart, Berlin
Certificate
Bootstrap to Wordpress
Udemy, Brad Hussey
Certificate
Human Centered Design Facilitator
Creaholics, Biel
Certificate of Advanced Studies
CAS Leadership Foundations
ZHAW, Zurich
Certificate
Facilitation
oose, Hamburg
Nanodegree
Front–End Developer
Udacity
Certificate
Certified Professional for Requirements Engineering (Foundation Level)
IREB, Swiss Requirements Engineering Board
Master of Arts
Communication Planning and Design
HfG Schwäbisch Gmünd
Diplom–Designer (FH)
Information– and Media Design
HfG Schwäbisch Gmünd