
Designing experiences that drive impact.
With 15 years of expertise, I craft digital products that blend user needs, aesthetics and business strategy.
My approach is rooted in empathy, innovation, and adaptability, ensuring that every solution not only looks great but also delivers measurable value.
Case studies and projects I like to share with you.

Vodafone 360
Your digital identity on one device and app with all the benefits of a social network.
With a background in digital product design, I turn complex challenges into intuitive, visually compelling solutions that adapt to evolving needs.
Collaboration is at the heart of my work. I blend creativity, strategic thinking, and user insights to drive both exceptional experiences and measurable business value.
As a continuous learner and mentor, I empower teams to grow, innovate, and create products that truly make a difference.
How to achieve best design results. Utilising the double diamond design process enriched with the single–step solution method.
Design the right thing.
Discover
Seek to understand the problem or challenge by researching and gathering information. This phase involves empathy, user research, and exploration to identify insights and opportunities.
Define
Define the problem based on the insights gained. This phase involves synthesising information, identifying patterns, and framing the design challenge in a way that guides the subsequent creative process.
Explore
Generate a wide range of ideas and potential solutions. This phase emphasises divergent thinking and encourages creativity. It involves brainstorming, prototyping, and experimenting with different concepts.
Deliver
Single–step solution
Refine and narrow down the ideas generated in the previous phase and creating a tangible solution, by applying the single–step solution approach.Finally incorporate testing, iterating, and finalizing the design to deliver a well–thought–out and effective solution.
Want to know more about the promising single–step solution method? Hit me up and let’s have a chat.
Skills
- Conceptualization
- Corporate Identity/Design
- Digital Product Design
- Design Strategy
- Design Systems
- Experience Design
- Google Design Sprint Facilitation
- Interface Design
- Prototyping
- User Testing
- UX Strategy
Tools
- Ableton Live
- Adobe After Effects
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe XD
- Apple iWork
- Blender
- Figma
- Infinity Designer
- Invision
- Microsoft Office
- Principle
- Procreate
- Sketch
- Webflow
- WordPress
- Vectorinator
- Visual Studio Code
Experience
April 2023 — Present
Senior R&D User Experience Designer
ABB
August 2016 — März 2023
Senior Experience Designer
Swisscom
January 2015 — July 2016
Experience Designer
Swisscom
January 2014 — December 2014
Mobile Interaction Designer
Swisscom
February 2012 — December 2013
Interaction Designer
Swisscom
October 2011 — February 2012
Lecturer User Interface Design
HfG Schwäbisch Gmünd
January 2010 — January 2012
Freelance Experience Designer
Jibe Mobile (aquired by Google)
August 2008 — May 2011
Freelance Experience Designer
Vodafone Global
Education
Master of Arts
Communication Planning and Design
HfG Schwäbisch Gmünd
Diplom–Designer (FH)
Information– and Media Design
HfG Schwäbisch Gmünd
Nanodegree
Front–End Developer
Udacity
Certifications
Fundamentals of Digital Marketing
Google Digital Academy, Skillshop
Google AI Essentials
Google, Coursera
Leading People
Harvard Manage Monitor
3D Illustration with Blender
Polygon Runway, Roman Klčo
Adobe After Effects: Complete Course from Novice to Expert
Udemy, Louay Zambarakji
Certified Barista
European Bartender School, Berlin
CAS Digital Strategy & Value Creation
ZHAW, Winterthur
Wordpress Theme Development from Scratch 2.0
Udemy, Marcelo Xavier Vieira
Leading for Creativity
IDEO U
Latte Art Barista
Coffee Lab, Zurich
Web Developer Bootcamp
Udemy, Colt Steele
Design Sprint Facilitator
AJ&Smart, Berlin
Bootstrap to Wordpress
Udemy, Brad Hussey
Human Centered Design Facilitator
Creaholics, Biel
CAS Leadership Foundations
ZHAW, Zurich
Facilitation
oose, Hamburg
Certified Professional for Requirements Engineering (Foundation Level)
IREB, Swiss Requirements Engineering Board